Instagram

Portfolio

Portfolio of all my Social Media Management, Strategy and Content Creation for various brand's Instagram

Brands I've worked with

Averie is a D2C luxury loungewear and swimwear brand that's produced on demand, based in Berlin with a large focus on the U.S. and EU market. As a Social Media Manager, my role include content creation, social media strategy and management, brand management and strategy as well as influencer outreach and community management.

Case Study

Averie was going through a rebrand and needed to reconnect with its audience. It was an on-demand sustainable brand and yet none of its followers and buyers know anything about what exactly on-demand and preorder is and why it is considered slow fashion. Through my content, I help to reintroduce Averie as a modern and relatable brand that focuses on high fashion and sustainable on-demand fashion, as well as to get new customers to pre-order the latest collections and fashion drops.

Content Creation

Instagram Highlights

Reviews, Seen On You and Seen On TV highlights

help to foster brand trust and loyalty as we'd feature photos and reviews from customers and celebrities; this also encourages and maximises UGC content from followers.

FAQ, Behind The Scenes and Pre-order highlights

bring customers along the production and behind the scenes of how their fashion pieces are being produced as well as guide them through the on-demand processes.

Stacked Homes

(@stackedhomes / @thestackedstore)

Stacked Homes is a real estate platform and editorial based in Singapore. It features interesting and aesthetic homes and has its own interior design consultancy and curated home decor store.

I was in charge of content strategy & production, social media management, scheduling and publish of post, editing of video content, social copywriting, performance analytics, competitor and trends research, community management.

Instagram Reels

(TikTok videos that were reposted onto Instagram as well to maximise the content and

have an effective and sustainable 360 content strategy)

Sachi Skin is a thoughtful, effective, multi-nutrient skincare for diverse skins, specifically for POC and those affected by sensitive, blemish or uneven skin. I was in charge of content strategy & production, social media management, editing of video content, social copywriting, creation of ads for social media, crafting newsletters, influencer outreach, executing social media campaigns and more.

Content Creation

For my full portfolio, please head on to priscillvlee.com