TIKTOK portfolio
Priscilla
Lee
www.priscillvlee.com
Case Study #1
Stacked Homes is a real estate online editorial and interior design firm based in Singapore with a huge dedicated following on YouTube. The goal was to maximise the content and repurpose them onto TikTok to increase brand awareness and grow the community.
Through competitor and trend research, as well as performance analysis, i came up with a strategy that
helped grow the brand's account from
Real Estate
Real estate content pillar that focuses on interesting international real estate topics and fun facts - this helps to draw in more international followers and expand the account's reach
Yeap, you can get a house in Japan for just $500!! 😱🏡 Tag someone who needs this! ✨ #fyp #funfacts #japan #sgrealestate #realestate #sghome
You can rent an apartment in the Fuggerei for just ~€1! This is considered the oldest social housing project in the world 🏡✨☺️ #learningisfun #fypシ
Did you know you can get a land for free in Australia!? 🏡✨ #sgtiktok #australiatiktok #fyp #realestate
Interior Design
Content pillar that focuses on unique interior designs and homes in Singapore to bring in new clients for the interior design and consultation branch of the company
Aren’t the retro houses in Tiong Bahru just so breathtaking? ✨ #sgrealestate #singaporerealestate #fyp #sghomes #sgtiktok
New York in Singapore? Yes please! 🗽🌉✨ #sgrealestate #singaporerealestate #fyp #sghomes #sgtiktok #hdb
What Can $1 Million Get You?
What SGD 1 Million can get you in Singapore vs other countries --
fun content pillar that's easy to recreate and guaranteed to garner tons of views and engagement
This is what $1 million can get you in Singapore versus South Korea! ✨ #sgrealestate #sghome #fypsg #southkorea
Viral Videos
Other notable tiktok I made that amassed over hundreds of thousand of views
This is where Singapore’s Sheng Siong Supermarket Co-founder lives! 🤩✨ #learningisfun #sgrealestate #exploresg
*Decided to cover this as the reality tv show Single's Inferno had just finished airing on Netflix and the internet just couldn't get enough of it
*There's a lot of buzz over billionaire's homes, especially in Singapore and many viewers are interested to get an exclusive look inside
*Crazy Rich Asians was a huge hit and Netflix's Bling Empire was the talk of the town. So I decided to cover this ridiculously expensive piece of land/ home in Singapore. Was surprised that this got almost a million views tbh
Invited to be part of TikTok Singapore's
Creator Programme
Was also invited to be part of the Educational Creators of TikTok with a focus on creating educational and informational content.
What we got? An inside look at TikTok led campaigns and challenges that we can participate in as well as an exclusive access to insights from TikTok on what's trending: music, effects and hashtag (and it's updated weekly!)
This also led to our TikToks being prioritised and pushed out more ~
Educational Content
Content pillar that serves to educate the viewers with real estate fun facts, follows the format of a talent speaking on screen with a green screen background, as part of TikTok educational creators
Did you know you can buy a landed home in Singapore for just $330k? Do you think it’s worth it? 🏡✨ #sgrealestate #sgtiktok #sghome #fyp
Tik
Case Study #2
The Travel Intern is a Content & Social Media Agency specialising in viral and effective travel marketing for millennials. Key clients include Changi Airport Group, Singapore Airlines, Emirates, Airbnb, Skyscanner, Hong Kong Tourism Board, Klook, Sony and more.
As a content creator, I strategise and come up with content according to the latest trends and execute the production, shooting and editing of TikTok videos.
Travel Content
Travel TikToks that I've created for The Travel Intern (@TheTravelIntern)
If you still need more convincing...
Some other TikToks that I've created (just to show my editing skills & that i do indeed have my finger on the pulse when it comes to trends)
In my spare time, I create content about travelling, living abroad,
my writings, self growth etc on TikTok too
A funny relatable meme about the weather in Asia vs Europe (travel content)
The trend where you show what you or other people might expect vs the reality of it - the more unbelievable the better
Tried my hand at long form video + voiceover, since vlogging style videos are on the rise now and is said to be favoured by TikTok's algorithm these days, as proven by creators like Anna Paul and EBC.jpg. (The voiceover isn't the best on this but yeah, this got a lot of Singaporeans talking about remote work and i even got
interviewed by a local new site - trust me, this was not on my 2022 bingo card lol)
To view my full portfolio, visit